Canisius to Offer Integrated Marketing Communications Major
Canisius College will launch a new bachelor of science degree in integrated marketing communication (IMC) in fall 2019. It is one of a very few such interdisciplinary programs of its kind in the nation. It will be chaired
Working with professors from the college’s Communication Studies, Digital Media Arts and Marketing departments, students will engage in a blend of coursework, including advertising, communication, consumer behavior, marketing, traditional and new media, promotions, public relations, research and sales.